Nowadays, you can find some software to solve almost any task. Digital technologies have become an integral part of life, and businesses need to take advantage of their benefits and capabilities.

There are two main approaches to using IT solutions to meet the needs of any business, such as purchasing off-the-shelf products or developing custom software. Each option has its advantages, and both are widely used.

Custom software is a digital product built to meet the unique needs of any specific company.

However, as your business grows, you may find that most out-of-the-box products are too limited to meet all of your business needs. In this case, you may want to consider building custom software that is tailored to your company’s specific needs. In this article, we will look at what business challenges you can solve with custom software.

Streamline Business Operations

Custom software solutions allow you to streamline key business processes, increase efficiency in specific areas, and improve your company’s overall operations. Custom software will almost always allow you to automate routine tasks, freeing up your employees’ time for more important work.

As a result, the efficiency of your company’s operations will increase, you will have fewer errors related to the human factor, and your company will generate higher revenues accordingly.

Business dashboard in custom software
Business intelligence dashboard example, image source:

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Manual Processes Reduction

The prospect to automate tedious routine operations and repetitive tasks is among the crucial reasons for investing in custom software development.

If your business is overwhelmed with manual processes and paperwork, if you have to enter never-ending data into spreadsheets manually and do other things like that, a custom software solution implemented in your company may lead to a profound increase in efficiency.

Manual process automation

Seamless Integration

Once customers order custom software development, they can be sure that such customized solutions will tackle their particular problems. For instance, you can combine multiple software tools into a single product capable of incorporating all data in one place and working seamlessly to save time and improve coordination between departments.

Switching between multiple apps takes time and attention, and if it is the case across the entire company, you can imagine what kind of resources it drains. Besides, when data is exchanged, some of it can get lost. Therefore, successful transit from a complex app ecosystem to a single software solution will allow businesses to save time, effort, and funds.

Product and Data Control

When customers use out-of-the-box software solutions, they have no control over the product, and in the case of SaaS, the data is also stored on the provider’s side. This approach creates certain risks and limitations that can inhibit your business’s efficient operations in some cases.

When customers choose to develop customized software, they have total control over the product, are unrestricted in data handling, and receive a more significant level of flexibility and security as a result.

How custom software development process looks like

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Reduce Costs in the Long-term

When you plan to order custom software development, the first thing to consider is its price, which is especially relevant for small businesses. An out-of-the-box product looks like a more affordable alternative for them. However, even if you manage to save some funds at the beginning, these savings may get reduced to none later by factors like monthly subscriptions, functional limitations, and poor capabilities of such solutions to adapt to changing needs.

To receive good cost optimization prospects and long-run benefits, you have to even out various factors and choose the right technology partner.

Competitive Advantage

You can stand out from your competitors by using tools that can also tip the balance in your favor. Custom software with peculiar features that suit your business perfectly well can give you a competitive edge over other players in the industry.

That is quite logical, as such a product will work exactly the way you want it to and let you focus on customer needs rather than be distracted by technical issues.

Customized software as a competitive advantage
By leveraging custom software, your business can differentiate itself from competitors and gain a competitive edge in the market.

Who Needs Custom Software?

Companies in various business fields, startups, sole entrepreneurs, nonprofit institutions, and government organizations — the list of potential customers who may want to order custom software development is far from complete.

Custom software development is relevant to any business that wants to streamline its processes, increase efficiency, and gain an edge over the competition.

If you are looking for a reliable technology partner to assist you with custom software development, SmartTek can help. Contact us to discuss your next project!

Andrii Sydoruk
Andrii Sydoruk CEO, Managing Partner at SmartTek Solutions