Unlike virtual reality, which fully immerses a person in a virtual world, augmented reality technology works differently. AR overlays digital objects onto real-world images, as if adding extra “layers” to them.
One of the key advantages of augmented reality technology is its lower hardware requirements, in most cases, users simply need to install a special app on their smartphone or tablet, or even run it in a web browser (WebAR). This makes the adoption of AR much more accessible, which is why its global market usage has been rapidly increasing across various sectors in recent years.
We’ve gathered some interesting statistics on Augmented Reality, facts, trends, and insights that will be useful for anyone interested in this technology.
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• The mobile augmented reality (AR) market is estimated to be worth $12.45 billion in 2021. By 2026, it is forecast to grow to more than $36 billion. — Statista
• According to recent data, there will be an estimated 1.7 billion mobile augmented reality (AR) user devices worldwide in 2024, up from 1.1 billion in 2022.
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Let’s talk• 72% of luxury fashion shoppers in the UK want to use AR in their digital experiences, according to a survey by Vogue Business and Snap Inc. in 2023.
More than 85% of consumers who engage with VR and AR already engage in social shopping. Gen Z (32%) and Millennials (30%) are the most enthusiastic adopters of this approach to shopping.
• By 2025, the global AR in the education market is predicted to reach $2376.6 Million. — Worldmetrics.org
• After implementing AR, the company experienced a massive 50% reduction in training time, zero human error, and a 30% increase in productivity.
• More than nine in ten Gen Z respondents were willing to use AR to see how a piece of furniture or decoration would look in their home. — Statista
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Schedule a call• On average, the 3D AR ads in the study generated 94% higher conversion rates than static display ads. — Shopify
• The number of active ARKit devices grows each year, reaching approximately 1.368 billion in 2022, up from 1.250 billion in 2021. — Artillery Intelligence
• ARCore is now available on 1.4 billion Android devices, with select features available on compatible iOS devices, making it the largest cross-device augmented reality platform. — Google Developers Blog
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