WooCommerce & Delivery Integration in Odoo

Bollaert BV is a well-established industrial tank development brand, involved in buying, selling, and serving tanks for various industries.  

For the internal workflows to run smoothly with increased client servicing, Bollaert BV installs Odoo as the basis for its ERP. Core modules include the Sales app for managing internal orders and customer interactions. 

• To support online purchases, WooCommerce was connected as an external eCommerce platform; 
• Sales for internal order management and customer interactions. 

However, despite using powerful tools, the sales and shipping processes remained disconnected, making it difficult to automate logistics efficiently. 

Business Challenges 

Major roadblocks involved a misalignment between WooCommerce and shipping workflows. Online orders and shipping data were in different silos, causing: 

• Fragmented sales and logistical data; 
• Order delivery times have elapsed, and the order is incorrect; 
• Increased labor is required to synchronize data between websites. 

There were persistent inefficiencies within the order and delivery workflows, particularly when business operations intensified. These issues risked becoming systemic obstacles without timely intervention. 

Through the adopted initiatives, the firm attained: 

• Real-time synchronization between e-commerce business and delivery operations; 

• Errors decreased in order, quick delivery, and a greater total productivity; 

• Higher consumer satisfaction and retention through effective post-purchase experience. 

This rollout also reduced preexisting bottlenecks and provided a foundation for future
growth with scalable, end-to-end procedures for Bollaert BV.