CES (Consumer Electronics Show) is undoubtedly the largest event in terms of attendance and the most famous show in the entire technology world. It attracts over a hundred thousand attendees, hosts thousands of exhibit spaces from participating companies (world-class brands and startups), and receives tremendous media coverage. In this case, the numbers speak for themselves.

There are many reasons why CES is worth a visit for IT companies, startup founders, vendor reps, and top executives. Even if you are just interested in the world of technology, this great show is definitely worth a visit.

CES 2024 is just weeks away, so read about some solid arguments in favor of attending the conference further below.

Exposure to the Latest Technologies

CES is a milestone event if you want to keep up with the latest innovations in electronics and technology. Trends, working prototypes, non-standard technological solutions — you can see all these tech novelties with your own eyes here. Even if you are not a journalist or blogger but are into the world of technology, that is already a persuasive argument to attend this event.

Latest technologies on CES exhibition

Networking Opportunities

An event of this scale always attracts a wide range of professionals working in various industries. Many people should consider it a great opportunity to establish partnerships, see potential customers, and meet future partners or investors.

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Trends and Insights

CES provides attendees with a clear insight into the direction the technology industry develops in and helps them adjust their business strategies accordingly. That is particularly true for businesses focused on the personal/home electronics market. By attending the show, businesses get an opportunity to get an idea of current consumer preferences and comprehend the nearest future trends.

Industry experts often hold various seminars and workshops as part of the main event. You can access them for free and obtain plenty of valuable insights you can use for diverse purposes.

The Charmin Rollbot
The Charmin Rollbot is demonstrated during CES, image by Mario Tama / Getty Images

Feedback from the Audience

If you have a product (or prototype) you would like to show to the general public, you can hardly find a better place than CES to do that. Of course, you will have to install your own show bench here, but that is a small price to pay for the opportunity to get immediate feedback from a diverse audience. This information can be invaluable for product evolution.

In addition, by observing applied cutting-edge technologies displayed by other companies during the event, you can get some inspiration to introduce innovation into your own business.

Partnership and Collaboration Opportunities

That is probably the most common reason why top managers, business owners, and company representatives attend CES. Many of the recollected professionals find new partners and even employees here, and such acquaintances create new opportunities for organizing various joint projects.

Increase the Visibility of Your Brand

This factor is specifically meaningful for startups, as they can significantly increase brand awareness by taking part in CES. An exhibition of this scale is extremely suitable for becoming a platform to showcase your products to a global audience that includes the media and industry leaders.

Brand exhibition on CES


CES is among the most prominent events of the year in the world of technology, and it is a sound decision for companies working in the consumer electronics area to visit this event. Furthermore, apart from just material products, we also mean software solutions, especially in the IoT, Wearables, and Digital Health segments.

Companies and startups attending CES can obtain critical data, business connections, and favorable opportunities consequential for future growth and success. It is especially relevant in the modern constantly changing world.

Our company’s representatives (Andriy Sydoruk and Andriy Linskyi) attended CES 2023, and we, inspired by new ideas, acquaintances, and business partnerships, are getting ready to visit CES 2024, which is held on Jan 9, 2024 – Jan 12, 2024.

If you also plan to be there, contact us and let us arrange a meeting. I am sure we will have something to talk about. See you in Las Vegas!

Volodymyr Fedorychak
Volodymyr Fedorychak Head of Marketing at SmartTek Solutions