How can you be sure that your company is keeping pace in a hyper-competitive business environment? The solution is simple: implement the Odoo ERP CRM module, the heartbeat of a system designed to pulse uniquely with your business.

A recent study suggested that, on average, companies using customized CRM solutions – such as those provided by Odoo – could expect uplifts of 26% in their retention rates.

What are the Benefits that CRM Can Bring to Your Business?

It’s hard to disagree that a focused CRM strategy can help nurture and strengthen the customer bond. With Odoo, the notion of one size fits all is replaced by your size, your fit. It means having the liberty to handpick only the functionalities and modules that resonate with your current business needs. So, let’s closely examine the main benefits that Odoo CRM can bring to your business. 

Centralized Customer Data

Odoo CRM centralizes all customer data, including contact information, communication history, purchase history, and preferences. All team members have access to up-to-date information. It leads to better customer service and more personalized interactions.

Improved Communication

The CRM module streamlines communication by directly integrating email, phone calls, and other communication channels into the platform. It helps sales and support teams stay organized and respond to customer inquiries more efficiently.

Different activities in Odoo CRM module

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Sales Pipeline Management

Odoo CRM provides tools for managing the sales pipeline (lead tracking, opportunity management, forecasting, and so on). Sales representatives can easily track their progress, prioritize leads, and focus on closing deals.

Automated Workflows

With Odoo CRM, businesses can automate repetitive tasks such as lead assignments, follow-up reminders, and email notifications to improve efficiency.

Customizable Dashboards and Reports

The CRM module allows users to create custom dashboards and reports to track key performance metrics, for example, sales performance, lead conversion rates, or customer satisfaction. The data-driven approach helps businesses make informed decisions and identify areas for improvement.

Reporting features in Odoo CRM and pipeline

Integration with Other Odoo Modules

Odoo CRM seamlessly integrates with other Odoo modules. You get a comprehensive view of the customer lifecycle and better team collaboration.


Whether you’re a small startup or a large enterprise, Odoo CRM can scale to meet your business needs. The modular design allows you to add or remove features as your business grows and evolves.

Mobile Accessibility

Odoo CRM is accessible via web browsers and mobile apps for iOS and Android devices. Sales representatives can access customer information and manage their pipeline on the go, increasing productivity and responsiveness.

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Core Features and Advantages of Odoo CRM Module

Have you ever thought of how a CRM module can revolutionize your business’s approach to customer relationship management? Well, the Odoo CRM module was devised as the all-in-one tool to take customer engagement, starting from lead management and all through the closing of sales, to another level. Let’s consider the main features of the Odoo CRM module and its advantages!

  • Lead management. The tracking and nurturing of leads are becoming more practical.
  • Sales pipeline management. Visually represents the sales stages.
  • Automated lead generation. Automatic capture of lead from all sources.
  • Activity tracking. Tracking of all the lead interactions and tasks done over a period.
  • Customizable sales stages. Allows you to customize the sales pipeline for your specific business operations.
Sales stages customization in Odoo pipeline
  • Reporting and analytics. In-depth sales reporting and performance analytics.
  • Email Integration. Easily links with emails towards the communication of clients.
  • Contact management. It encompasses the structuring and maintenance of comprehensive customer profiles.
  • Opportunity management. It is about surfacing and ranking potential sales opportunities.
  • Marketing campaign integration. It leads to the confluence of the marketing with the sales systems.

Integrate your business operation with Odoo’s CRM module for streamlining sales and customer management processes. The result is a more responsive, agile, customer-focused business that stands out in today’s competitive marketplace.

Improve Your Business Operations with Odoo CRM

The Odoo CRM module stands as a beacon for businesses striving to exceed customer expectations. With its comprehensive suite of features, Odoo CRM equips your business with the tools needed to foster meaningful customer relationships, streamline sales processes, and drive sustainable growth. 

Elevate your business operations, understand your customers like never before, and unlock the full potential of your sales and marketing efforts. The future of your business depends on the decisions you make today, and with Odoo CRM, you’re choosing a path of growth, efficiency, and unparalleled customer satisfaction. 

Don’t wait for tomorrow to optimize your business operations. The perfect time to start is now. Get in touch with us and let’s talk the details!

Alex Azariyev
Alex Azariyev Head of ERP Department at SmartTek Solutions.